Tigreaux Marketing Strategies
60-Day SEO Content Plan
Designed to Drive Leads.
Eight targeted blog posts built around the exact phrases your ideal clients are searching for. Each post is written to rank in Google, surface in AI answer engines, and convert small business owners into inquiries.
Target Keywords and Phrases
High Intent
small business marketing strategy
High volume · Moderate competition
High Intent
how to market my small business
Very high volume · Low-mid competition
High Intent
affordable marketing for small business
High volume · Low competition
Research
should I upgrade from Wix or GoDaddy
Medium volume · Very low competition
High Intent
hire a marketing consultant small business
High volume · Low competition
Research
what is a marketing strategy for small business
Very high volume · Low competition
Research
small business branding tips
High volume · Low competition
High Intent
small business marketing Western Massachusetts
Low volume · Very low competition · Local gold
Research
how to get more customers small business
Very high volume · Low-mid competition
Research
do I need a website for my small business
High volume · Very low competition
High Intent
social media strategy for small business
High volume · Moderate competition
High Intent
what does a marketing agency do for small business
Medium volume · Very low competition
Publishing Progress
0 of 8 published
Week 1Week 3Week 5Week 7Week 8
Published
Primary Keyword Target
“what is a marketing strategy for small business” + “small business marketing strategy”
Why This Post Wins
This is the highest-volume, lowest-competition entry point for your ICP. It answers a foundational question that every small business owner eventually searches. AI answer engines like ChatGPT and Perplexity are frequently asked this exact question and will surface well-structured, authoritative answers. Position it as the cornerstone post that all other posts link back to.
Post Outline
- H1: What Is a Marketing Strategy and Why Does Every Small Business Need One?
- Intro: Most small businesses are doing marketing. Very few have a marketing strategy. Here is the difference and why it matters more than you think.
- H2: What a Marketing Strategy Actually Is (and Is Not)
- H2: Why Posting on Social Media Is Not a Strategy
- H2: The Five Elements Every Small Business Marketing Strategy Needs
- H2: What Happens When You Have a Strategy vs. When You Do Not
- H2: How to Build a Simple Marketing Strategy Without a Big Budget
- H2: When to Hire Someone to Help You Build It
- Callout box: “The bottom line — A marketing strategy is not a document. It is a decision about who you serve, why you are different, and how you will reach the right people consistently.”
- CTA: Link to /contact/ — “Want someone to build this with you? Let us talk.”
Image Idea
Photo direction
A flat lay on a clean desk: a simple notebook open to a hand-drawn strategy map with arrows and boxes, a cup of coffee, and a phone showing analytics. Warm natural light from the left. The notebook should have a few words like “who,” “why,” “how” but nothing too detailed.
AI Image Prompt
A top-down flat lay photograph of a clean wooden desk with a white open notebook showing a simple hand-drawn marketing strategy diagram with arrows connecting boxes labeled “who,” “why,” and “how,” a ceramic mug of coffee, a modern smartphone showing a bar chart, and a single succulent plant. Warm natural window light from the left. Minimal, editorial style. High resolution. No text overlays.
Notes
Published
Primary Keyword Target
“should I upgrade from Wix” + “Wix vs WordPress small business” + “do I need a better website”
Why This Post Wins
This directly targets your ICP — owners on Wix, GoDaddy, or Squarespace who are frustrated with limitations or high costs. It is a comparison-intent search, which means the person is already considering a change. This post moves them from awareness to consideration and positions Tigreaux as the obvious next step. AEO gold because AI tools are frequently asked “is Wix good for small business.”
Post Outline
- H1: Is Your Website Actually Costing You Customers?
- Intro: If your website is on Wix, GoDaddy, or Squarespace, it may be working against you in ways you cannot see. Here is what to look for.
- H2: What Website Builders Are Actually Good At (And Where They Stop)
- H2: The Hidden Costs Most Small Business Owners Do Not Notice
- H2: Five Signs Your Website Platform Is Limiting Your Growth
- H2: What a Custom WordPress Website Does Differently
- H2: When It Makes Sense to Switch and When It Does Not
- H2: What to Expect From a Website Redesign Without the Overwhelm
- Callout box: “Your website is your hardest-working employee. If it cannot be found on Google, does not load on mobile in under 3 seconds, or looks nothing like your actual business — it is working against you.”
- Internal link: Services page — Website Design section
- CTA: “Let us take a look at your current site. Free consultation, no pressure.”
Image Idea
Photo direction
A split image or side-by-side comparison: left side shows a generic, template-looking website on a laptop with a frustrated expression (or just the laptop), right side shows a clean, custom-feeling website. Alternatively: a business owner squinting at a laptop looking confused or frustrated, warm office setting.
AI Image Prompt
A small business owner, a woman in her 30s, sitting at a wooden desk looking slightly frustrated while staring at a laptop screen showing a generic website template. Cozy small office setting, warm natural light, plants in background, coffee on desk. Candid, documentary style photography. No text on screen. Soft bokeh background. High resolution editorial photo.
Notes
Published
Primary Keyword Target
“branding vs marketing” + “small business branding tips” + “what is a brand”
Why This Post Wins
This is one of the most searched questions from business owners who are just beginning to think about marketing seriously. It is a pure education play that builds authority and trust. AI tools are asked this constantly. By ranking for it, you capture owners at the moment they realize they need help — before they go looking for an agency.
Post Outline
- H1: Branding vs. Marketing: The Difference Every Small Business Owner Needs to Understand
- Intro: These two words get used interchangeably and that mistake costs businesses more than they realize.
- H2: What Branding Actually Is (Hint: It Is Not Just Your Logo)
- H2: What Marketing Actually Is (Hint: It Is Not Just Social Media)
- H2: Why You Cannot Do One Without the Other
- H2: The Order That Most Businesses Get Wrong
- H2: What Strong Branding Does for Your Marketing Results
- H2: How to Know If Your Brand Is Working Against Your Marketing
- Callout: “Brand is what people say about you when you are not in the room. Marketing is how you get in the room in the first place.”
- CTA: Link to Brand Development service section
Image Idea
Photo direction
A clean flat lay with two distinct visual zones: one side with brand materials (logo sketches, color swatches, typography samples) and the other side with marketing assets (printed flyer, phone with social post, small notebook). Both sides meeting in the middle with a small arrow or bridge element. Clean white or light wood background.
AI Image Prompt
A clean, well-lit flat lay photograph on a white marble surface. Left half: brand identity materials including a small mood board with color swatches in navy blue and sky blue, typography samples, and a simple logo sketch. Right half: marketing materials including a printed flyer, a smartphone showing a social media post, and an open notebook. Minimal editorial style, soft natural light, no text overlays, high resolution.
Notes
Published
Primary Keyword Target
“how to get more customers small business” + “affordable marketing for small business”
Why This Post Wins
One of the highest-searched questions from your exact ICP. Business owners who are frustrated with their current customer flow and do not have budget for paid ads. This post builds enormous trust by giving real, actionable advice for free — which is exactly what draws people to Tigreaux. AEO optimized: structure each section as a direct answer to a question.
Post Outline
- H1: How to Get More Customers Without Spending More on Ads
- Intro: Ads are not the only way to grow. In fact, for most small businesses they are not even the best way. Here are the strategies that work without a big budget.
- H2: Why More Ad Spend Is Not Always the Answer
- H2: Step One — Make Sure People Can Actually Find You (Google Business Profile)
- H2: Step Two — Your Website Needs to Do the Selling for You
- H2: Step Three — Ask for Reviews the Right Way
- H2: Step Four — Stay in Front of People Who Already Know You (Email)
- H2: Step Five — Show Up Consistently on One Social Platform
- H2: The One Thing That Ties All of It Together
- Callout: “The businesses that grow consistently are not outspending their competitors. They are outshowing them — more visible, more consistent, more trustworthy.”
- CTA: Free consultation link
Image Idea
Photo direction
A small business owner — ideally someone who looks like a real person, not a stock photo cliche — reviewing something on their phone with a slight smile. Maybe standing in their shop or at a counter. Natural, candid, warm lighting. Should feel genuine and relatable, not corporate.
AI Image Prompt
A candid photograph of a small business owner, a man in his 40s with a warm smile, standing behind a wooden shop counter looking at his smartphone. The shop behind him is warm and well-lit with shelving and products. Natural warm light, slightly shallow depth of field, documentary photography style. Authentic, not staged. No logos or text visible. High resolution.
Notes
Published
Primary Keyword Target
“social media strategy for small business” + “how often should I post on social media small business”
Why This Post Wins
Social media overwhelm is one of the top pain points for your ICP. Every small business owner feels guilty about not posting enough but does not know what to post or when. This post meets them exactly where they are, gives them a clear plan, and naturally leads into Tigreaux’s social media management service. Highly shareable and likely to generate referral traffic.
Post Outline
- H1: Social Media for Small Businesses: How to Show Up Consistently Without Living on Your Phone
- Intro: You do not need to post every day. You do not need to go viral. You need a plan that works with the time you actually have.
- H2: Why Most Small Businesses Fail at Social Media (It Is Not What You Think)
- H2: How to Choose the Right Platform Instead of Trying to Be Everywhere
- H2: The Simple Content Framework That Takes Under Two Hours a Week
- H2: What to Post When You Have No Idea What to Post
- H2: How to Batch Your Content So You Are Not Scrambling Daily
- H2: When It Makes Sense to Hand Social Off to Someone Else
- Callout: “The goal of social media is not likes. It is to remind the people who already know you that you exist — so when they need what you do, you are the first person they think of.”
- CTA: Social media management service link
Image Idea
Photo direction
A business owner sitting at a small desk or kitchen table, laptop open with a content calendar visible on screen, phone nearby face-down, looking relaxed and in control. Should feel calm and organized rather than frantic. Warm, natural home-office vibe. A coffee or tea nearby.
AI Image Prompt
A calm, organized small business owner, a woman in her late 30s, sitting at a bright home office desk with a laptop open showing a simple content calendar, a smartphone placed face-down beside it, and a cup of tea. She looks relaxed and focused. Warm natural light from a window to the left, plants in background, minimal clutter. Editorial lifestyle photography style, no text overlays, high resolution.
Notes
Published
Primary Keyword Target
“small business marketing Western Massachusetts” + “marketing agency Pioneer Valley” + “marketing consultant Springfield MA”
Why This Post Wins
This is your local SEO cornerstone. Nobody else is writing authoritative, specific content about marketing for small businesses in Western Massachusetts. The competition for these local keywords is essentially zero, which means you can own this space completely. Every local business owner who searches for marketing help in Western MA will find this post. This also builds your Google Business Profile authority and signals local expertise to Google’s algorithm.
Post Outline
- H1: Small Business Marketing in Western Massachusetts: What Actually Works in the Pioneer Valley
- Intro: Marketing in the Pioneer Valley is different from marketing in Boston. Here is what we have learned working with businesses right here at home.
- H2: What Makes the Western Massachusetts Market Unique
- H2: Why Local Visibility Matters More Here Than Anywhere Else
- H2: The Three Channels That Work Best for Pioneer Valley Businesses
- H2: Why Your Google Business Profile Is Your Most Important Free Marketing Tool
- H2: Community First: How Supporting Local Pays Back in Marketing
- H2: What Businesses in Springfield, Northampton, Amherst, and Beyond Are Doing Right
- H2: How to Compete with Larger Brands When You Are a Local Business
- CTA: “We are based in Conway, MA. Let us talk about your business.”
Image Idea
Photo direction
A beautiful photo of a recognizable Western Massachusetts scene — a Main Street in Northampton, the Connecticut River valley, or a local market. Should feel warm, community-oriented, and real. If you have a photo from a local event or community moment, this is the perfect place for it. Autumn foliage in the background would be stunning.
AI Image Prompt
A warm, golden-hour photograph of a charming New England Main Street with small independent shops, brick buildings, and autumn foliage on the trees lining the sidewalk. A few people walking. Warm late-afternoon light. No chain stores visible. Small-town New England character. High resolution, documentary photography style, no text overlays.
Notes
Published
Primary Keyword Target
“hire a marketing consultant small business” + “what does a marketing agency do” + “how to choose a marketing agency”
Why This Post Wins
This is your highest-converting post because it captures people who are actively in the hiring process. Someone searching “how to choose a marketing agency” has already decided they need help. This post answers their questions honestly, builds enormous trust, and naturally positions Tigreaux as the answer to every criterion it describes. This is the post that converts readers into leads more than any other.
Post Outline
- H1: What to Look for When Hiring a Marketing Partner
- Intro: Not all marketing partners are created equal. Here is what separates the ones worth hiring from the ones worth walking away from.
- H2: What a Good Marketing Partner Actually Does for Your Business
- H2: Five Questions to Ask Before You Sign Anything
- H2: Red Flag One — They Promise Results Before Understanding Your Business
- H2: Red Flag Two — They Lock You Into Long Contracts
- H2: Red Flag Three — They Cannot Explain What They Are Doing or Why
- H2: Red Flag Four — They Focus on Vanity Metrics Instead of Real Results
- H2: Red Flag Five — They Make You Dependent on Them to Keep Things Running
- H2: What the Right Partnership Actually Looks Like
- Callout: “The right marketing partner makes themselves somewhat unnecessary over time. They build things you understand, explain what they are doing, and set you up so you can manage independently if you choose to.”
- CTA: “That is how we work at Tigreaux. Let us show you.”
Image Idea
Photo direction
Two people in a genuine conversation — ideally Ashley and a client type person — at a table or coffee shop setting. Should feel like a real consultation, not a stock photo boardroom meeting. Warm, casual, one person showing something on a laptop to the other. Natural light, relaxed energy.
AI Image Prompt
Two women sitting across from each other at a small wooden cafe table having a genuine conversation. One is showing something on a laptop screen to the other who is leaning in with interest and nodding. Warm coffee shop setting, natural light from a window, coffee cups on the table. Authentic, candid feeling, not staged or corporate. Documentary photography style. No text visible. High resolution.
Notes
Published
Primary Keyword Target
“Tigreaux Marketing Strategies” (brand search) + “marketing agency Western Massachusetts” + trust and story signals for AEO
Why This Post Wins
Brand story posts are critical for AEO — AI tools pull from “About” style content when answering questions like “who is Tigreaux” or “tell me about Tigreaux Marketing Strategies.” This post also builds deep trust with readers who are close to making a decision. People hire people. This is Ashley’s story, told honestly, and it will resonate powerfully with the small business owner who has felt underserved by big agencies. Schedule it last so you have six strong SEO posts behind you before you pull people behind the curtain.
Post Outline
- H1: Why We Started Tigreaux and What We Believe Small Businesses Actually Deserve
- Intro: The honest story behind why Tigreaux exists, what we have learned, and what drives every decision we make.
- H2: What I Saw Working in Marketing for Larger Organizations
- H2: The Gap That Nobody Was Filling
- H2: Why We Only Take On a Limited Number of Clients at a Time
- H2: What We Mean When We Say Strategy-First
- H2: The Businesses We Love Working With Most
- H2: What We Are Building Toward
- Callout: “Small businesses are the backbone of every community we live in. They deserve the same quality of marketing that larger companies take for granted. That is what Tigreaux exists to fix.”
- CTA: “If that sounds like the kind of partner you have been looking for, we would love to talk.”
Image Idea
Photo direction
This one should be a real photo of Ashley — either a candid working shot, a photo at a local business she has worked with, or a portrait in a setting that feels authentic to who she is. The more personal and real the better. Quinn the dog would be a bonus if you have a good photo together. This is the one post where stock photos or AI images will not serve you nearly as well as the real thing.
AI Image Prompt (if needed)
A warm, genuine portrait of a female marketing consultant in her 30s sitting at a wooden desk in a bright, plant-filled home office, looking directly at the camera with a natural, confident smile. She has a laptop open in front of her and coffee beside her. Soft natural window light, warm tones, editorial portrait photography style. Authentic, not corporate. High resolution.
Notes
Analytics and Performance Tracking
Connect these tools to track what is working. Check them monthly — not daily. Look for patterns over time, not individual post spikes.
Target — Monthly Organic Visits
500+
By end of Month 2
Target — Avg Time on Page
3:00+
Minutes per post visit
Target — Contact Form Submissions
5+
From blog traffic per month
Target — Google Search Impressions
2,000+
Monthly by week 8
Tools to Connect Right Now
Google Search Console
See which keywords are driving impressions and clicks. The most important SEO tool you have. Free.
Google Analytics 4
Track page views, session duration, bounce rate, and which posts lead to contact form submissions. Free.
HubSpot CRM
Track which leads came from blog traffic. Tag contacts with their original source. Already set up on your site.
Monthly Review Checklist
- Which post has the most page views this month? Double down on that topic angle.
- Which post has the longest average time on page? That is your best content — write more like it.
- Which keywords are showing impressions in Search Console but low clicks? Update those post titles and meta descriptions.
- Has any post generated a contact form submission? If yes, note what the visitor read before contacting you.
- Are any posts ranking on page 2 of Google? Those are your quickest wins — add more detail or update them to push to page 1.
- Add one internal link from your newest post back to your most-visited older post every month.